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Case Intelligence2,400+ CASES

Every business lesson.
Sourced. Analyzed. Actionable.

AI-analyzed case studies from real businesses — failures, acquisitions, fundraising rounds, marketing disasters, and growth breakthroughs. Every case is cited, summarized, and distilled into decisions you can act on today.

6 Cases
📦Ecommerce Failure
8 min

How I lost $120,000 importing inventory from China

A first-time ecommerce founder wired $120K to a Chinese supplier after finding a product with 8x margins. The supplier shipped defective units, customs seized 30% of the order, and the return policy was unenforceable.

Financial Impact
-$120,000 total loss
EcommerceOperationsSupply Chain
Source:Indie Hackers ↗
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💥Startup Failure
14 min

Why my SaaS failed after raising $800K from a top fund

After raising $800K, the team hired 8 people in 90 days, built features based on investor suggestions, and ignored churn signals. By month 14, MRR had dropped from $12K to $3K.

Financial Impact
$800K raised, $0 returned
SaaSFailureFundraising
Source:Medium ↗
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📈Growth Strategy
11 min

How we grew from $0 to $40K MRR in 6 months without ads

A solo founder reached $40K MRR in 6 months using only cold outbound, a pricing page rewritten four times, and a customer success motion that converted trials to annual contracts at 34%.

Financial Impact
$40,000 MRR in 6 months
SaaSGrowthSales
Source:Indie Hackers ↗
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🤝Acquisition
16 min

Lessons from selling my agency for $1.2M to a PE firm

A 12-person agency owner sold to a PE firm after a 9-month process. The deal included a 3-year earnout tied to EBITDA targets. Two years in, the earnout was clawed back due to a revenue definition dispute.

Financial Impact
$1.2M headline, ~$600K realized
AgencyAcquisitionExit
Source:Acquisition Lab ↗
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📣Marketing Mistake
9 min

The $200K Super Bowl ad that destroyed our brand positioning

A DTC brand spent $200K on a regional Super Bowl spot targeting mass-market consumers. The campaign drove 40K website visits but 0.3% conversion and triggered a 22% churn spike.

Financial Impact
-$200K ad spend + 22% churn spike
MarketingDTCBrand
Source:Marketing Week ↗
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🏦Fundraising
13 min

How we raised a $3M seed round in 6 weeks with no warm intros

A fintech founder raised a $3M seed round using only cold outreach to 140 VCs. 34 first meetings, 12 second meetings, 3 term sheets. The winning pitch deck had 11 slides and no financial projections.

Financial Impact
$3M raised at $12M pre-money
FundraisingSeed RoundFintech
Source:First Round Review ↗
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